Product Strategy & Design

I help companies build digital products and experiences that create value,
drive adoption and accelerate business growth.

With 19 years at companies including Meta, LinkedIn, and PayPal, I've discovered that great products emerge when strategy meets execution, data informs intuition, and teams align around outcomes.

Currently, pursuing my MSBA to blend quantitative rigor with product intuition and qualitative strengths. I share these insights through The Experience Standard, teach online courses on LinkedIn Learning, and mentor the next generation of builders.

My approach to driving results

STRATEGIC PRODUCT VISION
Led product strategy from zero to global scale, turning ambiguous problems into shipped solutions used by billions.
DATA DRIVEN OUTCOMES
Transformed both qualitative insights and quantitative metrics into clear decisions and measurable product impact.
FLAWLESS EXECUTION
Skilled in defining and translating vision into end-to-end execution of MVPs and iterative design outputs at the highest level of quality.

Project snapshots

IRS | DEPARTMENT OF TREASURY
IRS Customer Journeys
Led executive-mandated program to reimagine the customer service experience, defining best-in-class touchpoints to drive customer satisfaction and reduce friction across all IRS service channels.

Contributions:
Led taxpayer experience initiatives, developing comprehensive storyboards for future-state customer journeys and critical touch points.

Partnered with UX research to synthesize insights and translate behavioral data into actionable journey maps.

Strategy  
Insights
Customer Journey
META | FACEBOOK
MetaPay Projects
MetaPay enables payments on and off Meta. Storing cards and autofilling card information.

Contributions:
Specified product requirements and user flows, which increased all conversion metrics. Designed A/B testing options.

Payments  
Growth
A/B Testing
KEY METRICS (OFF PLATFORM)
+ 4.6%
Conversion
KEY METRICS (ON PLATFORM)
+ 2%
Conversion
AUTOFILL AFTER
+ 8X
Conversion
META | FACEBOOK
Find Wi-Fi
A mobile experience on Facebook helping users around the world access Wi-Fi.

Contributions:
Developed the product requirements, design, and 16-month product roadmap.

Mobile  
Growth
Product Strategy
KEY METRICS (BEFORE)
700K
Daily active users
RETENTION BEFORE
7%
Retention
KEY METRICS (AFTER)
24 M
Daily active users
RETENTION AFTER
57%
Retention
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Occasional insights at the intersection of design, product management and data-driven strategy.
    Copyright © 2026 Diane Cronenwett